Case Study: Let Them Eat Cake!

  • Nov 15, 2022

 

Objective

A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market.

Products

Block Wave Table Tent

Personalization

They are digitally printed in full color on flat ad panels, pop-out waves, and behind those panels.

Method of Distribution

Since the bakery owner focused on garnering more local interest, they handed these counter ads to wedding professionals they already knew or had reached out to via phone or email.

Marketing Outcome

The Block Wave Table Tent is an eye-catching piece by itself. But couple that with an on-brand design with a delicious-looking cake. This small, budget-friendly marketing piece garnered considerable interest from brides and grooms and led to a healthy increase in custom wedding cake sales.

 

Source: Warwick


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